About Latido de Mexico

Monica Hartlief

Originally from Amsterdam, Monica moved to the sunny skies and warm Caribbean waters of the Riviera Maya in 1999, where she first developed a career as a PADI recreational scuba dive instructor and course director. Prior to Mexico, Monica worked as a project manager and consultant for various ICT and telecommunications companies in the Netherlands. Monica’s professional experience gives her the expertise and skills she uses daily to lead the property management and vacation rental services team of Latido de Mexico. She pays great attention to detail, is highly organized, and has a keen knowledge of Playa del Carmen, Playacar, the Riviera Maya area and community. She is fluent in Spanish, English and Dutch.


Mercedes Magaña Somellera

Mercedes is from the city of Juarez, Chihuahua in the northern part of Mexico. Before working for Latido de Mexico, she worked at an international mining and construction company. Mercedes has been with LDM almost from the start. She’s in charge of the operational side of managing buildings, so she oversees the work done by our staff in the common areas. She also coordinates and plans the maintenance done on our properties. Mercedes knows all the good palaperos, aluminum workers, technicians, people at CAPA, CFE, the city, and more. Her phone makes even more buzzing, beeping, and vibrating sounds than Monica’s. In her free time, Mercedes enjoys reading and being inspired by books, and she hopes to develop a network marketing business in the future. More than anything else, she enjoys spending time with her grandson Diego.


Hans van Deursen

Hans is originally from the Netherlands. In 2001, he completed a trip around the world. Not wanting to go back to live in Holland, he has continued to travel and work in tourism in several different countries. Moving to Playa for the first time in 2007, he started working as a PADI dive instructor and tour guide for different companies offering tours along the Riviera Maya. Hans left Playa again in 2011 to travel South America on a motorcycle. Missing the Playa lifestyle, he came back in 2014 and joined the Latido de Mexico team.


Fernanda Zarzosa

Fernanda is originally from Veracruz, México. There she studied Tourism Administration. Fernanda is LDM’s administrative assistant and can be found in the office on Calle 44 from Monday to Friday from 11am until 4pm. Fernanda works closely with Monica to deal with all administrative tasks. She is very detail-oriented, always has a smile, speaks Spanish and English and knows everything about Playa del Carmen. It is hard to believe she only moved here in 2013. Fernanda enjoys going to the beach and spending time with her dog Kyra. She also likes to explore and learn about the beautiful places that surround Playa and the Riviera Maya.


Bernardo Frias Herrera

Bernardo is from Celaya, Guanajuato, Mexico. Before Latido de Mexico, he worked as a supervisor of heavy machinery and labor for a contracting and building company. Bernardo is in charge of the maintenance done by LDM. Generally, if Bernardo can’t fix it, we get specialized help. He also supervises the maintenance staff that work at several of the buildings we manage. Bernardo is one of the few men that work full-time at LDM, and his wife and four daughters have given him a lot of experience working with women! When not working hard for LDM, Bernardo spends time with his family and pets, and he also loves to work on cars.


Alejandra Valdez Ramírez

Ale is originally from Cuernavaca, Morelos, Mexico. She has over 8 years of experience in human resource management, organizational structure, and operational personnel management. Ale is the operational manager of several condominium buildings that are being handled by Latido de Mexico. Needless to say, she is a great addition to the Latido de Mexico team!


Ana Laura Arellano

Ana Laura moved to the Riviera Maya in 2006 after she fell in love with Playa while on vacation. She is originally from León, Guanajuato, Mexico. Ana Laura has been working in the hospitality industry for years. A sociable, outgoing, high-energy person, she is always in a good mood! In her spare time, she likes to hang out with friends, go to the beach, and listen to music. She also loves to travel to get to know new places and new people. Ana Laura joined Latido de Mexico in 2015 and we hope she will be a part of the team for many years to come.


Noemi Romo Cuellar

Noemi, or Mimi as we call her, comes from Aguacalientes in North-Central Mexico. Looking for new adventures and with a desire to live close to the beach she came to Playa 10 years ago and never left. She is passionate about travel, wine, food, music, and art. Mimi is a high energy person, loves to have fun, and is always trying to be a better version of herself! Great qualities that come in handy while being in charge of the Latido de Mexico vacation rental reservations and customer service.